Ette (Beauty Brand) Social Media Management

IG Management / Community Interaction/ Graphic Design / Content Planning / Copywriting


Instagram Grid
Photo reveals a grid of 6 attention-grabbing photos that make up the post designs for Ette (an NYC beauty brand) created by Crysbel Renoj Paxtor

Content Designs + Caption Copywriting:

[IMAGE DESCRIPTION]: An Instagram carousel post shows the first slide which reads “we’re here to redefine the standard of beauty” for the indie skincare and makeup brand, Ette to highlight its mission. The caption reads “ we’re rewriting the narrative of what it means to be the “standard” of beauty and representing WOC brands who deserve a seat at the table. Take a look at our IG story to learn more about our mission.

(click on photo for Instagram post link)


[IMAGE DESCRIPTION]: An Instagram slide for the NYC beauty brand Ette shows a headshot photo of the CEO Efi Turkson with a text that reveals Efi’s background and reason for creating her platform. Text states “a new platform: after recently graduating from Columbia Business School, Founder Efi Turkson created Ette out of personal frustration from her shopping experiences when searching for makeup/skincare brands that catered to her needs as a woman of color.
[IMAGE DESCRIPTION]: The following IG slide reveals a customized design template that highlights NYC beauty brand Etta’s indie skincare lines from Ode to Self and Nola Skinsentials. This branding design is created by Brooklyn graphic designer Crysbel Renoj Paxtor to showcase the skincare brand’s product photography and a mini description brief for the audience to learn more about the beauty indie brands.
[IMAGE DESCRIPTION]: A beauty shot of limes and papayas is used for a Latinx Heritage Month post with a caption that reads, “we’re honoring the last few days of #latinxheritagemonth with your abuelita’s go-to natural beauty ingredients that’s been past down for generations, including oatmeal paste to moisturize the skin and papaya peels as a natural dark spot corrector. Take a look at our Insta-stories to learn more about Latin American ingredients and traditional beauty routines from countries like Ecuador, the Dominican Republic, Cuba, and Mexico.”

(click on photo for Instagram post link)


[IMAGE DESCRIPTION]: A neutral background featuring geographic outlines of North America, Central America, South America, and Latin Caribbean with a title reading “beauty ingredients from Latin America” with a mini brief that states, “we gathered a list of natural beauty ingredients from various countries in Latin America that have been past down from generation to generation.”
[IMAGE DESCRIPTION]: The next neutral slide shows a geographic outline of South America with a line pointing to the placement of Ecuador with the title “natural beauty ingredient.” This Instagram Story slide is designed by social media manager Crysbel Renoj Paxtor from NYC for Ette beauty brand in honor of Latinx Heritage Month.
[IMAGE DESCRIPTION]: Social Media Manager Crysbel Renoj Paxtor from Brooklyn, NY creates an Instagram carousel post for the beauty brand Ette with a mini voting ballot icon with a text reading “your election night self-care routine.” Written caption reads “ ‘I’m dejected but only momentarily…you go on to the next challenge & you give it your all” - Ruth Bader Ginsburg. You prepared for this election, now it’s time to unplug. Plan your night with our ‘Election Night Self Care Routine’ & take a look at our IG story to create your own tv/movie marathon, spa, or game night.”

(click on photo for Instagram post link)


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